01. Finds, Analyzes

Format analyzes every customer conversation and finds insights just for you.

By deeply understanding you and your company, Format analyzes every conversation to surface the highest value insights.

Our multi-layer AI system uses a combination of large language models for analysis of customer conversations across video, voice, and text.

Format integrates with

Gong logo
Gong
Fireflies logo
Fireflies
Granola logo
Granola
Slack logo
Slack
Intercom logo
Intercom
Zendesk logo
Zendesk
HubSpot logo
HubSpot
02. Delivers

Get personalized reports and work with insights in any AI tool.

Read

On point analysis of your customer conversations. In weekly digests delivered directly to your inbox.

Screenshot of Format app

Listen

Your customer conversations and most important insights compiled into an AI hosted podcast.

Listen to a 1 min demo

Screenshot of Format podcast UI

Query

Access insights in your AI tools and build automated workflows in seconds.

Format MCP connectors

Customers

These teams are already making better decisions with Format.

I used to be on every call, but that’s not possible anymore. Format is high-value and low-effort: I get everything I need in just 15 minutes.

Darragh McKay, CEO, Noloco

We use so many different tools and Format has been great in helping us get insight to everyone on the team.

Ben McRedmond, CEO, Equals

I love that everything connects to real customer conversations, giving me instant context without joining calls or waiting for someone to write up a report.

Tom Randle, CEO, Geckoboard

Obsessed with our
customers, and yours.

Format is a team obsessed with you and your customers. It's our business to keep you close to your customers as you grow. You'll get white-glove service from a team working around the clock.

Hugh

Hugh

Martin

Martin

Nadim

Nadim

Utkarsh

Utkarsh

Ross

Ross

Malone

Malone

15 minutes

to customer
obsession

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